Who is Irene?
Irene is a marketing specialist who has a fascination with words and how much they can influence decisions. This fascination grew into a passion that drew her to marketing copy-writing.
Her copywriting journey started at Radio Africa Group in Kenya where she received training and mentorship from leaders who believed in her destiny to become the best copywriter in Kenya. She did become one of the best copywriters, but in UAE. There she took a detour into public relations as she saw the clear link between marketing and communications .
Irene has since worked with clients across a spectrum of industries, comprising; travel, retail, sports, health, education and technology. Helping them develop and implement working marketing communications strategies.
She has a knack for telling stories, a flair for detail, and a touch of humor. She is a writer with great talent. She's been lucky enough to write for an audience of over 250,000 seeking to travel smart, which is rewarding.
She believes in the power of words, whether that means developing content or toning her muscles in creative marketing communications endeavors. No matter what, Irene combines storytelling, conversion optimization, and persuasion tactics to share a brand’s message and get new clients.
Outside of Marketing Communications, Irene is a fitness freak and likes coaching. She has helped a few people reach their personal and fitness goals .
Integrated Marketing Campaigns Writing
SEO/SEM Branding Social Media
Digital Marketing Public Relations Creative Initiatives
What Irene Says...
I advise companies, individuals
and NGOs in PR initiatives
and marketing campaigns
Every brand has a story behind it - whether that is one that leaves customers feeling informed and educated, or one that sparks joy and delight. I not only define and articulate brand stories but also develop and implement integrated marketing plans to tell the stories and maximize their reach.
I collaborate with executives in the industry to provide marketing strategies that expand company sales and branding.
Develop unique platforms to achieve goals and implement strategic techniques to support project needs.
Devise marketing strategies to assist with the effective roll out for client's products and services.
Help identify the right audience and craft the right story.
Recent Blog Posts
I'm privileged to be working with some of the most well known companies and I don’t take this lightly! My clients engage me in a number of ways on a number of different solutions. You could be part of the club! I would be happy to show you the difference I can make now and in the future.